THE-LOWDOWN’s audience is vibrant, curious, and resilient. They are proactive agents of change, and part of a culture shaped through the automotive aftermarket community and shared through common values.
AN INFLUENTIAL BRAND, BACKED BY AN AGENCY.
Since 2010, THE-LOWDOWN has provided a definitive lens on car culture while amplifying the vital grassroots communities that drive it forward.
ABOUT US
CULTURAL LEADERS, GLOBALLY RECOGNISED.
Because we are cultural shape-shifters, our community and brand is not defined by one singular concept. Together, we forge a multidisciplinary approach to bridge people and brands together.
TOKYO, BRAND ACTIVATION
TOKYO, BRAND ACTIVATION
POLAND, BRAND ACTIVATION
POLAND, BRAND ACTIVATION
SYDNEY, BRAND ACTIVATION
MELBOURNE, BRAND ACTIVATION
OUR AUDIENCE IS AN EVER-EVOLVING GLOBAL COMMUNITY, AS INVESTED IN CULTURE & CONNECTION ONLINE AS THEY ARE IN REAL SPACES.
OUR AUDIENCE, DEFINED IN 8 POINTS
Discerning leaders.
01
Post-digital hybrid pioneers.
Our audience is made up of digital natives who enjoy their time online. Whilst they consume bite-size content daily, they also crave high quality long-form content. As hybrids, they also prioritise time offline with real-life experiences and well-being.
02
Spend smart, but live large.
Amid greater financial pressures, our audience prioritises experiences, social pleasures and relationships over work and money. They tend to optimise their time and finances for overall balance, spending time and money on their true passions.
03
Balanced Hedonists.
Mixed across Gen X and Millenials, whilst our audience spends a large portion of their income in the automotive sector, they also champion experiences and are mindful of their consumption and lifestyle choices.
04
Pragmatic Technologists.
Our community is eager for the next tech breakthrough and are looking to follow pioneers who stand out in their field. Whilst they are cautious of AI and the metaverse hype, they are also mastering tech to improve their real-life experiences.
05
Social Butterflies.
Whether it’s online or offline, brands and events bring the community together. When it comes to sharing their passion for the automotive world, our audience is vocal and open to engaging with people, brands and events.
06
Community Champions.
They thrive in local and interest-based communities, finding real fulfilment through in real life connections or through shared passion interests with like-minded individuals. This audience is highly fostered through trust-based relationships.
07
Global Connections.
Our community is deeply connected to car culture on a global scale. They break national barriers by connecting with peers online. Their passion and interests in the automotive world allow them to make authentic connections through social media platforms.
08
2,000,000
TOTAL FOLLOWERS
4,000,000
AVERAGE VIEWS PER MONTH
AGE SPLIT
Please note: A more detailed breakdown on audience demographic is available on request.
GENDER SPLIT
BRAND SENTIMENT
Our audience is highly engaged across all of our platforms and trust the voice of our brand as a key opinion leader.
BRANDED CONTENT:
WHAT IS IT?
Branded Content is a collaborative way for brands to not only post sponsored content across digital channels but also a way to seamlessly and transparently share audience data between partnered brands. Meta describes it as “another way to leverage your expertise in creating content for social feeds and mobile environments, as well as credibility with an audience”.
This means that business partners will benefit from high quality content shared with audiences from trusted sources (i.e. T-LD). In essence, it would allow a partner to not only reach a targeted audience of automotive enthusiasts as an official partner via T-LD’s professional content, but also gain access to all audience data that results from any branded content posts – a considerable acquisition when considering T-LD’s reach.
For the purpose of this proposal, we have utilised branded content from our partnership with Michelin as an example of what a partner could expect as part of a Branded Content Package with T-LD.
What does Branded Content Look Like?
Below are visual examples of how Branded Content could look. Each approach is tailored specific for each brand. We have utilised examples from our Branded Content Partnership with Michelin to demonstrate how your branding could appear across our content in a sponsored format. In addition to the example images below, further examples of Branded Content can be found at the following links. (Audi R8 // Michelin Branded Content) & (BMW M3 // Michelin Branded Content).
